What Is Event Management?
Event management includes a variety of functions for executing large-scale events, which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. It involves handling the overall logistics of the event, working with staff, and conducting project management of the event as a whole.
Additional duties might include managing the budget and the teams of people responsible for each function, as well as overseeing the execution of the event. Event managers also supervise the services of all outside vendors and professionals, including event planners.
The Role of Event Management Services
Event management firms are frequently hired to plan and execute large-scale company meetings and special events. While weddings and concerts are common events for an event management professional, sporting events, reunions, and large parties are also occasions that can benefit from event management.
Government entities, nonprofits, associations, and corporations all utilize event management companies to coordinate important events and meetings. The event management function can often be found within a corporate marketing or public relations department or as part of their special events staffing.
Skills to Succeed
As with most event planning functions, event management requires excellent organizational skills to succeed. The ability to multitask and juggle many moving parts is essential and, along with that top-notch organization comes the need for efficient time-management skills.
Being able to prioritize and stay on task is what leads to a successful event. Event management requires seeing the vision for the event through to execution, which calls for persistence, creativity, and flexibility.
Because project management is a key element and involves managing not only functions but teams of people, interpersonal skills are also important. Interaction with individuals at all levels of an organization is part of the job, so being comfortable, personable, and a strong communicator will go a long way in developing those relationships.
Event Management vs. Event Planning
While very closely related, event management and event planing serve two different functions. In straightforward terms, event planners create the vision and many of the preliminary plans for an event, while managers execute the details before and during it.
That being said, event managers may also plan aspects of events, and event planners may manage certain components of the event planning process. The two work side by side, and their responsibilities may overlap. Many individuals may fulfill both roles, especially if they run their own business or work in a small event planning company. Still, the training and skills needed for each position is somewhat distinct.
